Experiential Marketing Manager

Lee Enterprises Inc   St. Louis, MO   Full-time     Advertising / Marketing / Public Relations
Posted on September 8, 2022
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Join the St. Louis Post-Dispatch marketing department as the Experiential Marketing Manager. This group of Marketing professionals welcomes a teammate that offers creative solutions that foster lasting relationships with partners by developing events and experiences that reflect a variety of media brands including St. Louis Post-Dispatch, STLtoday.com, Feast Magazine, Ladue News and more.

The Experiential Marketing Manager should have a passion for delivering unique experiences for sponsors and consumers through integrated marketing and event execution. This person will oversee the development and execution of a portfolio of consumer, business and internal events. These events are designed to create opportunities to engage with our brands and sponsors. Several existing events are in place including Great Taste, Pop & Shop, Trivia Night and more.
This role requires a self-starter who thrives in a collaborative environment and has a keen eye for detail. A successful candidate is a creative problem solver who can plan and execute experiential activations that achieve results for sponsors and memorable experiences for consumers while maintaining a strict budget that drives profitability.

  • Development of new experiential marketing concepts and manage the planning and execution of existing events including tasting, shopping and interactive consumer events.
  • Manage event production including P&L reporting, invoice processing, vendor setup, contract negotiation, detailed budget tracking, production schedules, permits, venue and talent booking, ticketing and sponsor activation planning.
  • Work closely with graphic designers on the production of creative elements required for consumer marketing and sales (B2B) campaigns.
  • Inspire sponsor sales through creative packaging of media assets and event activations.
  • Creative problem solver that remains calm under pressure
  • A self-starter that enjoys a fast-paced environment while prioritizing multiple projects.
  • Proven success developing experiences based on marketing strategy and program objectives.
  • Experience with cross-functional project and communication plans.
  • Examples of successfully working with a team on creative, content and technical requirements to ensure a smoothly run event that drives awareness and engagement.
  • Media sales planning including sponsor asset packaging and presentation development.
  • Proficient at communications with management, vendors, sponsors and consumers.
  • Bachelor's degree in Business, Marketing or related field.
  • 3+ years' experience working on event planning and logistics management.
  • Ability to work flexible hours as needed for events that may occur outside of regular business hours. Events typically total 12 per year with opportunity for growth.
  • Strong technical skills to set up ticketing, digital promotion and support virtual event platforms.
  • Proven success in contract negotiation and profitability calculation for vendor management and sponsorship.
Why Join Us?

Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.

Lee Enterprises is a leading provider of high-quality local news, with 77 daily newspapers in 26 states that have print, digital and e-replica versions. Lee's newspapers have a combined circulation of more than 1.2 million daily. Our digital sites attract more than 44 million unique visits monthly. We also have a rapidly growing roster of digital products for consumers, and are committed to aggressive digital growth.

Lee Enterprises is proud to be an equal opportunity employer. We are committed to attracting and retaining a workforce whose diversity reflects the communities we serve. Lee embraces change, and we recognize that we must create and maintain a culture of fervent inclusion. For more information about Lee, check us out at www.lee.net .

We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.